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Tested Advertising Methods, by John Caples
For more than 40 years I used Caples as personal guru in direct marketing. This edition is perfect and will be as important as a bible to be consulted and read with "devotion" from now on .An invaluable primer for writing great ads
If you have thought about it, Caples probably tested it. From writing headlines that sell to crafting fabulous body copy, this is a must read if you are in the advertising business. A valuable reference work and tutorial. Everyone working with advertising should read this once and most of them should read it again and again. The information is as dead-on today as the day Caples wrote it. Highly recommended.Don't bother
Waste of money. Waste of time. Only advertising book i've been inspired by has been "Hey Whipple Squeeze This." Save your money and skip this one.A classic but a dry read
I own the 5th edition. I haven't read earlier editions which may contain more of Caple's original writing. The 5th edition has modern ads for examples. It still has a lot of old-fashioned, classic headlines. There is a great deal of useful information in this book. It's a fine reference to have on hand. Any copywriter should own a copy and read it. As a cover-to-cover read though it's pretty dry stuff. I can't put my finger on why... Maybe the personality was bled from the original text by the new editor's additions and subtractions. I'd like to read an older copy someday.A copywriter's best friend
I have 47 books, at least as many audiobooks, and I read 23 newsletters and 12 bogs to learn about sales, marketing, and copywriting. After my computer, this book is the most useful tool I own. I refer to it daily, and it has saved me hours and hours of time and earned me gobs of money. It's dry, technical stuff but if you put it to use you'll get results. If you do any kind of marketing, selling, or persuading in your life, buy this book.Keyword : advertising
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