 |
Excellent resource for the dedicated learner
This is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing. It takes a very dedicated reader to get through the hundreds of pages. I'd give it 5 stars if it was consolidated a bit more so pages and information could be gleaned faster. It leaves no questions unanswered and explains everything in great detail and in an organized fashion.perfect match for marketing managers
this book is very complete, going from overall strategy to details in HTML coding. if you are planning a web campaign in Search and want to go over your website before by optimizing it, this book will give you all the keys to success. Jean-Marc T.Accomplishes its title's claim, and does it VERY well.
I started a consulting business months ago, and before I created a web site for it I read much of this book. I expected that many of my clients would find me by using Internet search engines, so I minded some of the techniques and principles explained in this book as I designed my web site. And boy did it pay off. Using a simple, forty dollar application, I created and published a web site that quickly jumped to the top of Google's search results for key phrases that prospective clients have been using to find a consultancy like mine. I bet my competitors who had been around much longer than my business must have been P.O.'d big time. But I suppose that's what they get for failing to do their homework! I'd elaborate on the content of the book, but other reviewers have done that; and ultimately it's the results that count, right? I can honestly say that buying this book has been the most profitable investment I've made in my business thus far.Excellent, practical how-to guide
This book is great for both the corporate marketer with big resources AND the small business trying to grow big on the cheap (that would be us). Includes explanations of terms, sources for web tools, walks you through how to measure the success of your campaign efforts and even rationale for gaining buy-in in the corporate setting. Yes, it is detailed and comprehensive (off-putting for some) but simply focus on the issues of importance for you. Our website, [...], could be better, but we did avoid many pitfalls of internet marketing thanks to this book. It also helped us in working with our outsourced webmaster, who is not an SEO expert. Also check out Do It Wrong QuicklyDo It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press), which I am reading now.Hands down the best book available on search engine marketing
I purchased this book 2 months ago with the intention of trying to move my website up in the search engine rankings. I think every person that is responsible for search engine marketing dreams about what being ranked on the first page of Google would mean to your respective business. When I started this book my website was not ranked within the top 100 results on Google. Now we are on the first page for our targeted keywords. There is no question that optimizing your web site for the search engines is a lot of work and that it takes a very diligent effort to do it the right way. Showing you how to optimize your site the right way is what this book is all about. In truth, to me the book is worth 10 times what I paid for it. If you are interested in setting your web site up for success then this book is a must have.Keyword : marketing
No comments:
Post a Comment