 |
good textbook
This book really helping for my class and poits out what I really missed and clearly information.Good
This book was in good condition when I received it. Except for a couple of highlights throughout the entire book, it was fairly new.good but not great
This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing. For instance, one chapter on data analysis mentions linear regression but doesn't speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost. This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding. Also if you're a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool. On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.Best Prices on Textbooks!!!
Best prices on textbooks!!! Will defintely buy all my textbooks on Amazon!!! Received when promised!New Edition Marketing text book
I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.Keyword : marketing
No comments:
Post a Comment