The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Gladwell Points Out Some Very Insightful Tips!

"The Tipping Point - How Little Things Can Make a Big Difference" by Malcolm Gladwell gave me insight into trends as seen through his eyes. I loved it! Gladwell caught me off-guard when he discussed the racial tipping point that affects the real estate market of a neighborhood. But that was not the most surprising. What surprised me the most was how low a percentage of new property owners could influence the change from a sellers market to a buyers market. There were many times when he seemed to veer off his subject and I started wondering where he was going with the point of the story. Then he would pull it all together and I could see exactly why he said something the way he said it. Gladwell points out common traits in typical public interest/popularity and how that relates to sales and marketing. In each example, he explains the patterns that show the slow beginnings, the steeper climb, to the sharp growth in popularity to the hesitation at the top, then the crash and (except for a few examples) a sudden end of all growth. His intention is to provide enough information to duplicate or create a path towards a tipping point in your business. And, with the proper actions, manipulate how long your business is able to remain at the top of the sales chart. I was surprised that Gladwell used stories about the popular children's show Sesame Street in his examples. But, once I read his in-depth, behind-the-scenes stories, I realized how complex and how much innovative thought went into producing that very successful television show. Now, I find myself paying closer attention to eye, face, and body position and movement when I discuss business (and personal) matters. And, I am noticing the signals I (un-intentionality) send to others. Gladwell is able to describe and chart the same patterns of tipping points in every example he gave. He investigates the how, why, where, and when of his research. Then he presents it to his readers in easy to digest pieces. His description of Connectors, Mavens, and Salespeople is clear and fascinating. It is easy to visualize how the traits of connectors, mavens, and salespeople live in each of us. One of the most interesting viewpoints Gladwell shared, was that there are only three elements that create change. The first element is "The Law of the Few." You'll have to read his book to find out Gladwell's other two agents of change. By the way: It was fun taking Gladwell's Manhattan Phone Book Test. I scored eighty-seven points the first time around. After thinking about it, I believe I could add another ten to thirty surnames to my known contacts list. I strongly recommend you read and then use Gladwell's information to create your own (series) of tipping points for your business' growth. And while you're at it, get involved in replacing broken windows, painting walls and cleaning up areas in need. (Read the book and you'll understand.) Little things can make a huge difference when properly executed/initiated. The Tipping Point: How Little Things Can Make a Big Difference

powerful concept behind this book

The concept behind this book is what makes it such a phenomenon. It was not only great concept-wise, but it was an engaging read. I wouldn't call it pure entertainment (some portions could be dry) but it was definitely easy to get through the whole thing and actually enjoy it. I recommend this book to anyone looking for more info on the idea of how things that seem obscure, go on to gain enormous popularity and spark trends or fads.

Overall a good purchase for my needs

This audio book offered lots of great information and connected the ideas to the real world of business. I found the first CD quite boring and repetitive but once that was over it offered great listening and learning.

Very interesting and inspiring

Very interesting and inspiring book. Easy to read, filled with interesting ideas and concepts, everything presented on good examples.

Thought provoking, but not enough

For a non-fiction book, it is written well, and content is thought provoking. However, there still seems to be little annoyances sprinkled here and there. There are superficial back-references in almost every chapter that do not seem to add anything to context of that particular chapter. Also, some statements do not have scientific backing and reader is expected to take it as is.

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